The SPAR Brand

It’s important in today’s highly competitive retail environment to have a brand that customers recognise and trust. SPAR is one of those brands.

Research shows SPAR to be the most recognised brand in the convenience sector. With some 12 million shopper transactions every week it’s a very popular brand too.
One of the reasons we’re so well known is because we invest so much in marketing and promotions, as well as advertising on both national and local radio and TV.
The SPAR name is synonymous with European athletics, thanks to our long association with the sport. This gives us plenty of positive media coverage. And the goodwill is often extended into local communities, where individual retailers can choose to sponsor local athletics events.
We are also very proud to be associated with a number of charities, and with the help of our retailers we organise a number of fundraising events over the year.
So as you can see, carrying the SPAR name above your door can give you a real advantage over your competitors. It can help raise the local profile of your store. It can help improve customer awareness and loyalty. It can increase basket spend. And, most importantly of all, it can make your business even more profitable.