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Tradeshow 2017
Appleby Westward announced at its 2017 tradeshow that it is to extend the lower wholesale price initiative to its retailers following a successful introduction of the scheme last year.
Efficiencies and cost savings carried out in the business last year enabled the company to offer an overall reduction in the cost of goods to retailers of £650,000, helping stores to compete on price for milk and key beer, wines and spirits lines. The initiative aimed to help retailers reduce prices in-store, sell more product, generate more profit and build footfall.
It was announced that the company was now following this up with a new rebate offer on SPAR Brand and ranges of protein and free-from products, which was potentially worth £600,000 to participating retailers over a year.
Leo Crawford, Chief Executive of Appleby Westward’s parent company the BWG Group, told the tradeshow audience he had never felt more confident and upbeat about the future of the business.
Note to Editors: For further information on Appleby Westward, contact us via our contact page
Article updated June 2017
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