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"The Payroll department not only deal with the on-going payroll processing of the Appleby Westward staff," (says Jo Hounsell, Appleby Westward's HR Director) they also work with a large number of our retailers who outsource their payroll to Appleby Westward'.
Two south coast SPAR stores have benefited from minor makeovers after their Regional Sales Managers stepped in to help with new merchandising.
Mr Thavarajah, who runs a SPAR store in Swanage, and Kruti Shah who has a store in Chandlers Ford, have both seen the benefits after remerchandising activity revitalised their offer to customers.
Thava runs a forecourt store at the Triangle Garage in Victoria Road and his RSM Sue Buckley, along with merchandiser Helen Baker, have been working with him to enhance displays in his 1,500 sq. ft. store, which he converted to SPAR five years ago.
“I’m very happy with what they have done – it has been a question of only making a number of small changes, but they are significant ones and customers can see displays much better,” he said.
At Chandlers Ford, RSM Mike Burnett helped Kruti Shah remerchandise her store and she is happy with the response from her customers.
She said: “I have a Co-op shortly opening across the road from us and I have been working with Mike to improve the look and feel of the store, so that we give the customers exactly what they need. The use of end bays and planograms are something I am not very good at, but with Mike’s help we have used these and put an S Budget bay back in. The store looks so much better so sales should start to grow because of it.”
Vince Brown, Head of Sales for Appleby Westward, said: “The work at these two stores provides a good example of what can be done to improve the overall look and feel by simply taking a fresh look at the merchandising. You don’t always have to spend lots of money to boost your business, and this is a demonstration of how we are here to help support retailers in their businesses with practical help and support to drive their sales.”
Note to Editors: For further information on Appleby Westward, contact us via our contact page
Article updated February 2012
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