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"The Payroll department not only deal with the on-going payroll processing of the Appleby Westward staff," (says Jo Hounsell, Appleby Westward's HR Director) they also work with a large number of our retailers who outsource their payroll to Appleby Westward'.
When the Lomax family decided to revamp their petrol forecourt store and change the name over the door, they found there was only one place to go.
“We had a good look around the marketplace, but decided in the end that SPAR was the best for a number of reasons,” said Isabel Lomax, who runs the Westways Filling Station on the A3059 at Tregaswith near Newquay with her husband Michael and son Nick.
“SPAR is such a well known brand and is known all over the world,” she said. “What is more, we are a holiday destination and close to an airport, so everyone coming here is going to be very familiar with SPAR.”
The forecourt shop had traded as Premier for a number of years but following the Lomax’s move to SPAR, they undertook a major refurbishment of the 1,200 sq. ft. store in a co-investment scheme with Appleby Westward.
The food-to-go offer has been completely revamped, offering a wide range of hot and cold food, and the backwall is fully decked out with chilled foods and drinks. Bays now run horizontally instead of diagonally, and Real Deal promotions create impact among a full convenience offer for the local community and passing trade.
“Our customers are surprised and delighted at the changes we have made, and we are seeing a lot of new faces in the store already,” said Isabel.
She and Michael have been at Westways for 24 years. “When we first came here, it was a filling station with a very small convenience offer,” she said. “We built a diner on, but as the store got bigger, we needed more room to expand and eventually took the diner into the shop. We developed an MOT testing centre as well.”
The forecourt store employs five people and already Isabel is looking to develop its offer under the SPAR banner. “We have a lot of customer parking, and we will be wanting to develop our fresh and chilled produce offer in the near future,” she said.
Appleby Westward has invested over £10 million in co-investment development schemes with independent SPAR stores throughout the south west in the last five years. The company has set aside a further £2 million for similar schemes with its retailers during 2012.
Note to Editors: For further information on Appleby Westward, contact us via our contact page
Article updated April 2012
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