The Hunnyhill Stores Group has opened its 14th SPAR store on the Isle of Wight, creating 10 new full and part-time jobs, following a major co-investme...More...
Two pupils from a local primary school has the honour of cutting the ribbon to officially open a new SPAR store in their village.
The new store in ...More...
A fuel competition held at a Bideford forecourt SPAR store by Premier Foods, in conjunction with Batchelors, has proved popular with customers.
Ten...More...
Staff and customers at the SPAR store in Forest Hill, Yeovil have raised £175 for a “Gigathon” being held next month to raise funds for the Bristol Ch...More...
When the Lomax family decided to revamp their petrol forecourt store and change the name over the door, they found there was only one place to go.
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"The Payroll department not only deal with the on-going payroll processing of the Appleby Westward staff," (says Clare Parkin, Appleby Westward's Payroll Co-ordinator) they also work with a large number of our retailers who outsource their payroll to Appleby Westward'.
Appleby Westward, the regional distribution company for SPAR stores in the south west, is launching a new range of products this month (March) branded SPAR West Country.
Grouped under a distinctive branded logo, the launch is being spearheaded with the introduction of SPAR West Country milk to participating stores from 8 March.
“The development of SPAR West Country as a brand reinforces our commitment to using local suppliers to provide customers with the best products that our region has to offer,” said John Pattison, Appleby Westward’s Managing Director.
“The West Country is famed for the quality of its local produce and SPAR customers hold local products in high regard. We are in a unique position to be able to develop a strong local brand that other multiple and symbol groups will find hard to replicate, and in doing so we are supporting the local economy, helping to protect the environment and providing quality products that customers will know and can trust.”
Appleby Westward first trialled SPAR West Country as a brand when it introduced its own-brand eggs last year. It has since developed the logo to make it more eye-catching and sourced additional products to help develop the brand, and aims to increase the visibility and range of local produce as it becomes available throughout the year.
Among the products earmarked for launch under the logo in the next few weeks are saffron cake and buns, fresh meat, ale, cider and fresh produce such as cauliflower, cabbage and swede. With further developments anticipated in sandwiches, cheese, honey, clotted cream and butter as well as seasonal soft fruit as the summer approaches.
“We have the strength of a nationally recognised brand coupled with regional buying and knowledge,” said John. “SPAR West Country will give our regional products their own identity that is unique to us.”
Note to Editors: For further information on Appleby Westward, contact us via our contact page
Article updated March 2011
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