A food tasting day was held at a Cheddar SPAR store where sales figures for a successful food-to-go range continue to show healthy increasesMore...
Ron Irving has been promoted to the new position of Transport Manager at Appleby Westward Ltd., the Saltash-based regional distribution company for SPAR convenience stores in the south west.More...
Simon Harrison and Julie Keenan, who own the SPAR store in Tintagel, have embarked on a sponsorship package for their local football tea.More...
Helen Spilsted, who owns the SPAR forecourt store at Summersdale City Motors in Chichester, has helped raised funds for a local charity after taking part in a London to Brighton vintage car run.More...
Appleby Westward, the regional distribution company for SPAR in the south west, is launching a new campaign to attract independent convenience store owners to join the company.More...
"The Payroll department not only deal with the on-going payroll processing of the Appleby Westward staff," (says Claire Parkin, Appleby Westward's Payroll Co-ordinator) they also work with a large number of our retailers who outsource their payroll to Appleby Westward'.
Nick Vivian - Head of Marketing & Customer Support:
Appleby Westward’s marketing department looks after our SPAR stores marketing regionally and for individual SPAR retailers on request.
We create and manage local campaigns that include leafleting, radio and newspaper advertising, primarily to support our three weekly promotions we also provide all associated in store point of sale material for all our stores.
We also work with suppliers to create additional activity, competitions and to source one off promotions to create a point of difference for our SPAR stores.
Some examples are shown below:
Trowbridge woman Sam Winner was the winner of a £1,500 holiday prize when her aptly named entry form was the first one drawn in a competition staged in hundreds of SPAR convenience stores throughout the south west.
Sam, of Marden Walk, won the holiday after entering the competition, run by Budweiser during this summer’s World Cup, at her local SPAR store at the BP Ivy Garage in West Ashton Road, Trowbridge. Budweiser were one of the official sponsors of the tournament.
Thousands of SPAR customers in the south west entered the competition by posting their address details in prize draw boxes in stores to win a holiday in the country that won the tournament. As Spain won, Sam will be looking forward to holidaying on one of the Costas.
“I’m thrilled to have won,” said Sam. “I don’t know exactly where I am going, but am looking forward to going somewhere hot.”
Sam is pictured here receiving her prize with Nick Vivian (left), head of marketing for Appleby Westward, SPAR’s regional distribution company, and Ian Robertston, manager of the Trowbridge SPAR store.
For more information please contact Nick Vivian, Head of Marketing on 01752 854000.
